Precision agriculture has officially left its infancy. The days of simple auto steering and yield-monitor technology are over. Those technologies still exist, to be sure, but precision ag companies have layered a full suite of products and services on top in recent years, including remote alerts, geo-tagging/geo-fencing functionality, fleet management services and much more.
Data management is the next challenge to conquer, say industry experts.
“Early innovators have upwards of 15 years of yield data and soil maps, but not many are doing much with that information,” says Jeff Farrar, vice president of sales for Outback Guidance.